Happy tea will be co-branded Jingdezhen China Ceramic Museum

According to FoodTalks reports and XiaoHongshu users Reuters, Happy tea and Jingdezhen China Ceramic Museum will jointly launch customized cup body, refrigerator magnets and other accessories, or will be officially launched on November 28.

It is reported that there are three kinds of arhats, namely: happy Arhats, contemplative arhats, and Fuhu arhats. Among them, "silent Bodhisattva" (meditation arhat) was born in the 1930s and 1940s, and is one of the pieces of porcelain art master Zeng Longshengs "Eighteen statues of Arhat with color under glaze", which is widely used as a meme by netizens and is called "silent Bodhisattva". 

The China Ceramic Museum in Jingdezhen, where it is located, is the earliest museum built after the founding of New China and a professional museum of ceramic art rich in porcelain, displaying more than 5W pieces of famous works, including 1600 pieces of national precious cultural relics, covering the works of various historical periods since the Neolithic Age.

Moutai and MOJT Mojito create the "Taste of Guizhou" cocktail series

Recently, Moutai Eco-Agriculture and MOJT Moqitou official announcement jointly developed and launched the "Guizhou Taste" series of cocktails, a total of spicy Berry, blueberry acid, blueberry silk ring three.

According to reports, the "Guizhou Taste" series adopts classic cocktail recipes (Bloody Mary, Whiskey sour, Singapore Sling) as a whole, using Maotai eco-agriculture distilled liquor made of blueberry essence, adding Feitian Maotai wine and local fruit and vegetable juice (original juice content ≥60%), the alcohol content is 30%vol. Spicy Berry made Guizhou red sour soup as raw material, added Guizhou sauce-flavor liquor; Blueberry Siling is based on blueberry distilled wine, retains the signature fruit flavors such as lime and pineapple, while adding local blueberry juice in Guizhou; Blueberry Sour is based on an aged blueberry distillate (instead of whiskey) with a caramel and vanilla taste.

The establishment of the "Ma Jia kitchen", Ma Yun entered the prepared dishes

On November 22, Hangzhou Majia Kitchen Food Co., Ltd. was established, the legal representative is PAU JASONJOHN, the registered capital is 10 million yuan, the business scope includes food sales (sales of pre-packaged food only), import and export of goods, edible agricultural products wholesale, daily necessities wholesale, hotel management, technical services, etc. The company is wholly owned by Hangzhou Dajingtou Twenty-Two Culture and Art Co., LTD., which is 99.9 percent owned by Ma.

Wang Laoji introduces durian flavored herbal tea

After Wong Lao Ji launched rattan pepper green flavor bubble tea, on November 20, Wang Lao Ji Guan Xuanshang new overbearing durian flavor herbal tea.

According to the official introduction, the King durian flavor Wanglaoji in the packaging with a golden pot body and exclusive durian stickers. In terms of raw materials, the new product uses erythritol, fairy grass, plumeria, cloth residue leaves, chrysanthemum, honeysuckle, prunella, licorice, etc., as raw materials, the official said that its 0 sugar, 0 fat, 0 card, opening the can has durian aroma, after drinking durian back to gan.

Tea Baidao, Bawang Tea Ji and other joint ventures to establish technology companies

On November 20, Tea Baidao and Bawang Tea Ji jointly established Sichuan Rongshang Jiahe Technology Co., LTD. Sichuan Shuxin Cognate Enterprise Management Consulting Co., LTD., a subsidiary of Cha Bai Dao, and Guochao Information Technology (Dongtai) Co., LTD., a subsidiary of Bawang Cha Ji, hold 25% and 20% of the companys shares respectively. With a registered capital of 50 million RMB, the companys business scope includes enterprise management, supply chain management services, social and economic consulting services, bio-based material manufacturing, standardization services, plastic products manufacturing, etc.

According to statistics, the revenue of Tea Hundred Road increased from 1.08 billion yuan in 2020 to 4.232 billion yuan in 2022, with a compound annual growth rate of 97.9%. In recent years, the competition is fierce, in order to further enhance brand competitiveness, many brands began to deepen the industrial chain. It is reported that the main use of the funds raised in the tea hundred sprint listing process is to strengthen the supply chain.