01  "Oriental Chef" released a new logo to promote brand renewal and upgrading

Recently, the prepared vegetable sub-company of Zhongpin Food "Oriental Yichu" released a new logo to promote the brand refresh and upgrade. The design of the new logo pays more attention to the cultural connotation, with Mars green as the main color, composed of elements such as pot, smile, fireworks, and five flavors, vividly transmitting the value concept of Oriental chef.

Based on the positioning of fresh kitchen dishes in Chinas meat industry chain and relying on fresh ingredients in the whole industry chain to make high-quality preprepared dishes, Oriental Chef advocates the concept of "fresh ingredients and fresh food talent", inherits and carries forward the "five flavors harmony" and "heat theory" of Chinese chef Master Yi Yin, takes food as the day, follows the attributes of ingredients, masters cooking rules, and understands the exquisite seasoning. Relying on the whole industrial chain, the integration of modern technology, fresh ingredients to make Oriental taste, enrich peoples better life.

The upgrade of Oriental chef is not only the trademark, but more importantly, the promotion of product power. On the one hand, increase the automation and intelligent production capacity construction of workshops such as cupping bowls and prefabricated dishes, integrate traditional processes with modern technology, and improve the quality standards of prefabricated dishes. On the other hand, focus on the polishing and upgrading of product force. According to the market industry, consumer needs and customer needs, Oriental Yichu gives full play to the advantages of the industrial chain, and creates and introduces bone steak products such as "crispy pork chop", "garlic ribs", "hand-grabbed fan bone", and sauce series products such as "pig head meat", "spiced pork liver", "spiced pork trotter" and "spiced pork belly". And the "plum vegetable pork", "reunion meatballs", "small crispy meat buckle bowl" and other products were upgraded. The market performed well after the new product was launched.

02 Meituan Shopping changed its name to "Baby Elephant Supermarket"

On December 1, after a few days of preheating, Meituan (HK03690, share price 87.45 HK dollars, market value 546.054 billion HK dollars) officially announced that Meituan Buy food changed its name to small elephant supermarket, which also means that Meituan Buy food officially upgraded from fresh e-commerce to a full category retail platform.

The person in charge of the small elephant supermarket business revealed that the launch of the new brand is a strategic move for Meituan to advance the local retail field. After the upgrade of the brand of Xiaoxiang supermarket, it will further promote local consumption by building local warehousing and logistics to immediately deliver the goods needed by users to their homes.

The United States group to buy food renamed node is the United States group three quarterly report after the third day. Or because the performance growth rate does not meet capital expectations, the share price of the United States Group fell to 12% on the first trading day after the earnings release (November 29), refreshing the new low since April 2020. It is also in the third quarter earnings call, Meituan CEO Wang Xing said that the management has full confidence in the companys long-term growth potential, the current share price of Meituan in the secondary market only reflects the valuation of the takeaway single business, does not meet the intrinsic value of the company, is considering to promote a value of $1 billion buyback plan.

03 Group standard "Canned food for prepared vegetable soup" released

On November 29, the Guangdong Provincial Standardization Association issued the group standard of "Prepared Vegetable soup canned Food", which put forward clearer requirements for the coverage of canned soup prepared food, solid indicators, and pollutant limit control indicators, in order to ensure the high-quality development of canned soup food.

According to the Guangdong Standardization Association, canned soup, as one of the main varieties of prepared dishes, is popular in the market in Guangdong, where there are "old fire soup" eating habits, but there has been no unified special standards. There have been two relevant standards, one is GB 7098-2015 "Food Safety National Standard canned food", there is no specific provisions for soup canned products; The second is the industry standard NY/T 2105-2021 "Green food soup cans", which does not cover all categories of soup cans. The technical indicators of canned soup products appear in the market are uneven, and the product quality is good and bad.

The group standard "Canned Food Prepared vegetable soup" released this time has improved the scope of coverage and content provisions of the standard object, and clearly stipulates that canned soup includes all kinds of products processed with livestock and poultry meat and by-products, aquatic animals and by-products, edible fungi, vegetables, beans, grains, fruits, milk, nuts and seeds or algae as the main raw materials, with a wide and comprehensive coverage. Group standards also increase the solid object index requirements, as one of the important quality indicators of the product assessment and clear labeling requirements. In addition, the group standard for soup cans, lead, tin, polychlorinated biphenyls and other pollutants limit control indicators are stricter than the national standard requirements.

04 Haidilao employees dancing incident caused hot debate

Recently, Haidilao has been swept up in the storm again, this time because of the staff dancing glass cleaning. According to reports, recently, the Haidilao waiter dance "subject three" dance hot network, some netizens expressed support, feel the atmosphere is very good, and some parents posted ridicule, saying that when they saw the dance with their children to eat Haidilao, they felt "uncomfortable" and "disgusting".

On November 26, some netizens posted that the staff of a store Haidilao said that due to copyright reasons, "subject three" has not been allowed to jump. In this regard, the Haidilao stores said that some stores do not allow jumping, and some stores require jumping within a certain period of time. The staff also said that customers can tell the needs of the store staff, "can jump the store will try to arrange." The customer service of Haidilao said that the specific situation of the store shall prevail.

05 "Zhejiang first meat enterprise" Huatong shares change, after 90 "second generation" president debut

Zhejiang meat industry leading enterprise - Huatong Shares recently completed the fifth board of directors and board of supervisors election, and appointed a new senior management. The first meeting of the fifth board of directors of the company elected Zhu Jianjun as chairman, Zhu Kai as vice chairman, and appointed Zhu Kai as general manager.

Huatong Shares is a listed company under Huatong Group, co-founded by Zhu Jianyong and Zhu Jianjun brothers, the main business covers pig breeding, pig slaughtering, meat products deep processing three major sectors. Born in 1990, the new general manager Zhu Kai is the "second generation successor of Huatong", the son of Zhu Jianjun, and Zhu Jianyong is a nephew. Before joining Huatong Group, Zhu worked at the head office of China CITIC Bank and Yiwu Chiyue Enterprise Management Co., LTD.